Markup Calculator
Work out the selling price you need from a cost and a target markup percentage, plus the profit and equivalent margin that price produces.
$90.00
Selling price
$30.00
Profit
33.3%
Margin
Markup is added on top of cost (selling price = cost × (1 + markup%)), while margin describes that same profit as a percentage of the selling price — the two numbers answer different questions, so a 50% markup is not the same as a 50% margin.
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How to use markup calculator
- 1Enter your cost.
- 2Enter the markup percentage you want to add on top.
- 3Read the resulting selling price, profit and equivalent profit margin.
About this tool
Markup is the percentage added on top of cost to arrive at a selling price: selling price = cost × (1 + markup%). It's the most direct way to price something when you know what it costs you and want to add a specific percentage on top — retail, wholesale and service pricing commonly work this way.
This calculator also shows the equivalent profit margin for the price it produces, since a markup percentage and a margin percentage always describe the same sale differently — see the Profit Margin Calculator or its FAQ for how the two relate.
Frequently asked questions
No. A 50% markup on a $60 cost gives a $90 price and $30 profit, which is a 33.3% margin (profit ÷ price), not 50%. Markup and margin are calculated from different bases, so the same percentage means different things.
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